Anaya Trade partners with selected manufacturers and brands to develop their presence in Switzerland, from market entry and importation to retail distribution, logistics and commercial development.
About Anaya Trade
Anaya Trade is a Swiss trading house that obtains distribution mandates for international brands and develops them in the Swiss market.
We work with a selected number of manufacturers and brands, and take responsibility for the whole journey: market entry, importation and compliance, distribution, sales development and long-term representation, through one Swiss partner.
What we do
We help international brands enter Switzerland with a structured go-to-market strategy adapted to local retail, pricing and regulatory requirements.
From specialist retailers and independent stores to e-commerce and national accounts, we build the right distribution channels for each brand.
Customs, freight, warehousing and order fulfilment are coordinated through one Swiss partner.
We don't simply import products. We develop brands through local sales, retail activation and long-term market representation.
Our brands
We represent a limited number of brands so that each one receives real commercial attention.
Interested in Swiss representation for your brand?
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